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Coordinator of public affairs vs media coordinator

The differences between coordinators of public affairs and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of public affairs and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $36,689 average annual salary of a coordinator of public affairs.

The top three skills for a coordinator of public affairs include powerpoint, government affairs and event planning. The most important skills for a media coordinator are facebook, instagram, and twitter.

Coordinator of public affairs vs media coordinator overview

Coordinator Of Public AffairsMedia Coordinator
Yearly salary$36,689$47,471
Hourly rate$17.64$22.82
Growth rate8%8%
Number of jobs32,57735,285
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a coordinator of public affairs do?

A coordinator of public affairs is in charge of coordinating activities to improve an organization's positive relationship with the public. Their responsibilities include developing programs to enhance brand awareness and public image, setting goals and guidelines, managing staff, and liaising with media representatives. They must also organize public events while adhering to the company's vision and mission, including its policies and regulations. Moreover, a coordinator of public affairs must be quick to do damage control, resolving issues promptly and efficiently.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Coordinator of public affairs vs media coordinator salary

Coordinators of public affairs and media coordinators have different pay scales, as shown below.

Coordinator Of Public AffairsMedia Coordinator
Average salary$36,689$47,471
Salary rangeBetween $24,000 And $54,000Between $34,000 And $64,000
Highest paying CitySan Francisco, CAUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyLincoln Memorial UniversityThe Joffrey Ballet
Best paying industry-Manufacturing

Differences between coordinator of public affairs and media coordinator education

There are a few differences between a coordinator of public affairs and a media coordinator in terms of educational background:

Coordinator Of Public AffairsMedia Coordinator
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 82%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityNorthwestern University

Coordinator of public affairs vs media coordinator demographics

Here are the differences between coordinators of public affairs' and media coordinators' demographics:

Coordinator Of Public AffairsMedia Coordinator
Average age4242
Gender ratioMale, 35.5% Female, 64.5%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between coordinator of public affairs and media coordinator duties and responsibilities

Coordinator of public affairs example responsibilities.

  • Produce internal HTML department newsletter and manage content for internal team SharePoint site.
  • Manage all social media for the federal affairs practice including twitter, facebook, and blog postings.
  • Develop PowerPoint presentation and assist in managing activities on event days.
  • Manage financial responsibilities including payroll, billing and monthly grant reporting.
  • Assist veterans and families with deployment/relocation initiatives and direct individuals to local, state, and federal agencies.
  • Input part time instructor information using SharePoint.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Coordinator of public affairs vs media coordinator skills

Common coordinator of public affairs skills
  • PowerPoint, 14%
  • Government Affairs, 10%
  • Event Planning, 6%
  • External Stakeholders, 5%
  • Alumni, 5%
  • Federal Regulations, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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