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Digital media assistant vs communications coordinator

The differences between digital media assistants and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a communications coordinator. Additionally, a communications coordinator has an average salary of $47,075, which is higher than the $40,528 average annual salary of a digital media assistant.

The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a communications coordinator are customer service, web content, and event planning.

Digital media assistant vs communications coordinator overview

Digital Media AssistantCommunications Coordinator
Yearly salary$40,528$47,075
Hourly rate$19.48$22.63
Growth rate8%8%
Number of jobs25,67839,790
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a digital media assistant do?

A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Digital media assistant vs communications coordinator salary

Digital media assistants and communications coordinators have different pay scales, as shown below.

Digital Media AssistantCommunications Coordinator
Average salary$40,528$47,075
Salary rangeBetween $27,000 And $60,000Between $34,000 And $63,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Microsoft
Best paying industry-Government

Differences between digital media assistant and communications coordinator education

There are a few differences between a digital media assistant and a communications coordinator in terms of educational background:

Digital Media AssistantCommunications Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Digital media assistant vs communications coordinator demographics

Here are the differences between digital media assistants' and communications coordinators' demographics:

Digital Media AssistantCommunications Coordinator
Average age4242
Gender ratioMale, 48.5% Female, 51.5%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media assistant and communications coordinator duties and responsibilities

Digital media assistant example responsibilities.

  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Establish the gallery's Instagram account.
  • Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
  • Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers
  • Develop skills in HTML, working independently and responsibility.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
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Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
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Digital media assistant vs communications coordinator skills

Common digital media assistant skills
  • Digital Marketing, 10%
  • Video Production, 8%
  • PowerPoint, 7%
  • Digital Content, 6%
  • Instagram, 6%
  • Twitter, 5%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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