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Digital media assistant vs media coordinator

The differences between digital media assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $40,528 average annual salary of a digital media assistant.

The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a media coordinator are facebook, instagram, and twitter.

Digital media assistant vs media coordinator overview

Digital Media AssistantMedia Coordinator
Yearly salary$40,528$47,471
Hourly rate$19.48$22.82
Growth rate8%8%
Number of jobs25,67835,285
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a digital media assistant do?

A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Digital media assistant vs media coordinator salary

Digital media assistants and media coordinators have different pay scales, as shown below.

Digital Media AssistantMedia Coordinator
Average salary$40,528$47,471
Salary rangeBetween $27,000 And $60,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between digital media assistant and media coordinator education

There are a few differences between a digital media assistant and a media coordinator in terms of educational background:

Digital Media AssistantMedia Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Digital media assistant vs media coordinator demographics

Here are the differences between digital media assistants' and media coordinators' demographics:

Digital Media AssistantMedia Coordinator
Average age4242
Gender ratioMale, 48.5% Female, 51.5%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media assistant and media coordinator duties and responsibilities

Digital media assistant example responsibilities.

  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Establish the gallery's Instagram account.
  • Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
  • Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers
  • Develop skills in HTML, working independently and responsibility.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Digital media assistant vs media coordinator skills

Common digital media assistant skills
  • Digital Marketing, 10%
  • Video Production, 8%
  • PowerPoint, 7%
  • Digital Content, 6%
  • Instagram, 6%
  • Twitter, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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