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Digital media assistant vs media manager

The differences between digital media assistants and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media assistant, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $40,528 average annual salary of a digital media assistant.

The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a media manager are digital marketing, kpis, and media planning.

Digital media assistant vs media manager overview

Digital Media AssistantMedia Manager
Yearly salary$40,528$96,475
Hourly rate$19.48$46.38
Growth rate8%10%
Number of jobs25,678110,888
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age4239
Years of experience410

What does a digital media assistant do?

A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Digital media assistant vs media manager salary

Digital media assistants and media managers have different pay scales, as shown below.

Digital Media AssistantMedia Manager
Average salary$40,528$96,475
Salary rangeBetween $27,000 And $60,000Between $66,000 And $140,000
Highest paying City-San Francisco, CA
Highest paying state-Pennsylvania
Best paying company-Meta
Best paying industry-Automotive

Differences between digital media assistant and media manager education

There are a few differences between a digital media assistant and a media manager in terms of educational background:

Digital Media AssistantMedia Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Digital media assistant vs media manager demographics

Here are the differences between digital media assistants' and media managers' demographics:

Digital Media AssistantMedia Manager
Average age4239
Gender ratioMale, 48.5% Female, 51.5%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between digital media assistant and media manager duties and responsibilities

Digital media assistant example responsibilities.

  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Establish the gallery's Instagram account.
  • Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
  • Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers
  • Develop skills in HTML, working independently and responsibility.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Digital media assistant vs media manager skills

Common digital media assistant skills
  • Digital Marketing, 10%
  • Video Production, 8%
  • PowerPoint, 7%
  • Digital Content, 6%
  • Instagram, 6%
  • Twitter, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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