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Digital media assistant vs media relations assistant

The differences between digital media assistants and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a media relations assistant. Additionally, a media relations assistant has an average salary of $45,450, which is higher than the $40,528 average annual salary of a digital media assistant.

The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Digital media assistant vs media relations assistant overview

Digital Media AssistantMedia Relations Assistant
Yearly salary$40,528$45,450
Hourly rate$19.48$21.85
Growth rate8%8%
Number of jobs25,67823,773
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a digital media assistant do?

A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Digital media assistant vs media relations assistant salary

Digital media assistants and media relations assistants have different pay scales, as shown below.

Digital Media AssistantMedia Relations Assistant
Average salary$40,528$45,450
Salary rangeBetween $27,000 And $60,000Between $32,000 And $62,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between digital media assistant and media relations assistant education

There are a few differences between a digital media assistant and a media relations assistant in terms of educational background:

Digital Media AssistantMedia Relations Assistant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Digital media assistant vs media relations assistant demographics

Here are the differences between digital media assistants' and media relations assistants' demographics:

Digital Media AssistantMedia Relations Assistant
Average age4242
Gender ratioMale, 48.5% Female, 51.5%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media assistant and media relations assistant duties and responsibilities

Digital media assistant example responsibilities.

  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Establish the gallery's Instagram account.
  • Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
  • Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers
  • Develop skills in HTML, working independently and responsibility.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
  • Show more

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Digital media assistant vs media relations assistant skills

Common digital media assistant skills
  • Digital Marketing, 10%
  • Video Production, 8%
  • PowerPoint, 7%
  • Digital Content, 6%
  • Instagram, 6%
  • Twitter, 5%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

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