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Digital media assistant vs media specialist

The differences between digital media assistants and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $40,528 average annual salary of a digital media assistant.

The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a media specialist are digital marketing, video production, and customer service.

Digital media assistant vs media specialist overview

Digital Media AssistantMedia Specialist
Yearly salary$40,528$50,832
Hourly rate$19.48$24.44
Growth rate8%8%
Number of jobs25,67839,401
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a digital media assistant do?

A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Digital media assistant vs media specialist salary

Digital media assistants and media specialists have different pay scales, as shown below.

Digital Media AssistantMedia Specialist
Average salary$40,528$50,832
Salary rangeBetween $27,000 And $60,000Between $35,000 And $73,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-BP America Inc
Best paying industry-Professional

Differences between digital media assistant and media specialist education

There are a few differences between a digital media assistant and a media specialist in terms of educational background:

Digital Media AssistantMedia Specialist
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Digital media assistant vs media specialist demographics

Here are the differences between digital media assistants' and media specialists' demographics:

Digital Media AssistantMedia Specialist
Average age4242
Gender ratioMale, 48.5% Female, 51.5%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital media assistant and media specialist duties and responsibilities

Digital media assistant example responsibilities.

  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Establish the gallery's Instagram account.
  • Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
  • Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers
  • Develop skills in HTML, working independently and responsibility.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Digital media assistant vs media specialist skills

Common digital media assistant skills
  • Digital Marketing, 10%
  • Video Production, 8%
  • PowerPoint, 7%
  • Digital Content, 6%
  • Instagram, 6%
  • Twitter, 5%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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