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The differences between digital media assistants and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a publicity assistant. Additionally, a digital media assistant has an average salary of $40,528, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Digital Media Assistant | Publicity Assistant | |
| Yearly salary | $40,528 | $39,387 |
| Hourly rate | $19.48 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 25,678 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Digital media assistants and publicity assistants have different pay scales, as shown below.
| Digital Media Assistant | Publicity Assistant | |
| Average salary | $40,528 | $39,387 |
| Salary range | Between $27,000 And $60,000 | Between $27,000 And $56,000 |
| Highest paying City | - | Olympia, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Apple |
| Best paying industry | - | Government |
There are a few differences between a digital media assistant and a publicity assistant in terms of educational background:
| Digital Media Assistant | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Stanford University | Stanford University |
Here are the differences between digital media assistants' and publicity assistants' demographics:
| Digital Media Assistant | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |