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Digital media assistant vs social media editor

The differences between digital media assistants and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $40,528 average annual salary of a digital media assistant.

The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a social media editor are instagram, facebook, and twitter.

Digital media assistant vs social media editor overview

Digital Media AssistantSocial Media Editor
Yearly salary$40,528$53,943
Hourly rate$19.48$25.93
Growth rate8%-5%
Number of jobs25,67837,769
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4244
Years of experience44

What does a digital media assistant do?

A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Digital media assistant vs social media editor salary

Digital media assistants and social media editors have different pay scales, as shown below.

Digital Media AssistantSocial Media Editor
Average salary$40,528$53,943
Salary rangeBetween $27,000 And $60,000Between $40,000 And $72,000
Highest paying City-Stamford, CT
Highest paying state-Hawaii
Best paying company-RE/MAX Realty One
Best paying industry-Technology

Differences between digital media assistant and social media editor education

There are a few differences between a digital media assistant and a social media editor in terms of educational background:

Digital Media AssistantSocial Media Editor
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Digital media assistant vs social media editor demographics

Here are the differences between digital media assistants' and social media editors' demographics:

Digital Media AssistantSocial Media Editor
Average age4244
Gender ratioMale, 48.5% Female, 51.5%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage12%12%

Differences between digital media assistant and social media editor duties and responsibilities

Digital media assistant example responsibilities.

  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Establish the gallery's Instagram account.
  • Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
  • Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers
  • Develop skills in HTML, working independently and responsibility.
  • Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Digital media assistant vs social media editor skills

Common digital media assistant skills
  • Digital Marketing, 10%
  • Video Production, 8%
  • PowerPoint, 7%
  • Digital Content, 6%
  • Instagram, 6%
  • Twitter, 5%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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