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Digital media executive vs digital marketing manager

The differences between digital media executives and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media executive, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $65,656 average annual salary of a digital media executive.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Digital media executive vs digital marketing manager overview

Digital Media ExecutiveDigital Marketing Manager
Yearly salary$65,656$99,563
Hourly rate$31.57$47.87
Growth rate-8%10%
Number of jobs87,793126,137
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4439
Years of experience410

Digital media executive vs digital marketing manager salary

Digital media executives and digital marketing managers have different pay scales, as shown below.

Digital Media ExecutiveDigital Marketing Manager
Average salary$65,656$99,563
Salary rangeBetween $44,000 And $96,000Between $71,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Conrad N. Hilton Foundation
Best paying industry--

Differences between digital media executive and digital marketing manager education

There are a few differences between a digital media executive and a digital marketing manager in terms of educational background:

Digital Media ExecutiveDigital Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Digital media executive vs digital marketing manager demographics

Here are the differences between digital media executives' and digital marketing managers' demographics:

Digital Media ExecutiveDigital Marketing Manager
Average age4439
Gender ratioMale, 54.4% Female, 45.6%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital media executive and digital marketing manager duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Show more

Digital media executive vs digital marketing manager skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%