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The differences between digital media executives and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media executive, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $65,656 average annual salary of a digital media executive.
The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Media Executive | Social Media Manager | |
| Yearly salary | $65,656 | $70,287 |
| Hourly rate | $31.57 | $33.79 |
| Growth rate | -8% | 10% |
| Number of jobs | 87,793 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 44 | 39 |
| Years of experience | 4 | 10 |
Digital media executives and social media managers have different pay scales, as shown below.
| Digital Media Executive | Social Media Manager | |
| Average salary | $65,656 | $70,287 |
| Salary range | Between $44,000 And $96,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a digital media executive and a social media manager in terms of educational background:
| Digital Media Executive | Social Media Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital media executives' and social media managers' demographics:
| Digital Media Executive | Social Media Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 54.4% Female, 45.6% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |