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The differences between digital media interns and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media internship and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $32,033 average annual salary of a digital media internship.
The top three skills for a digital media internship include video content, facebook and digital marketing. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Digital Media Internship | Social Media Specialist | |
| Yearly salary | $32,033 | $51,584 |
| Hourly rate | $15.40 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 72,449 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Digital media interns and social media specialists have different pay scales, as shown below.
| Digital Media Internship | Social Media Specialist | |
| Average salary | $32,033 | $51,584 |
| Salary range | Between $24,000 And $41,000 | Between $38,000 And $68,000 |
| Highest paying City | McLean, VA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | HP | McKinsey & Company Inc |
| Best paying industry | Non Profits | Professional |
There are a few differences between a digital media internship and a social media specialist in terms of educational background:
| Digital Media Internship | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media interns' and social media specialists' demographics:
| Digital Media Internship | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |