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Director of advancement vs director of marketing & development

The differences between directors of advancement and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of advancement, becoming a director of marketing & development takes usually requires 8-10 years. Additionally, a director of advancement has an average salary of $117,155, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of advancement include analytics, professional development and project management. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of advancement vs director of marketing & development overview

Director Of AdvancementDirector Of Marketing & Development
Yearly salary$117,155$98,174
Hourly rate$56.32$47.20
Growth rate8%10%
Number of jobs11,473151,893
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Average age4239
Years of experience410

What does a director of advancement do?

The director of advancement plays an important role in the management of a development program that has the potential to advance a company's goals and mission. The typical duties for this role include leading employee communication functions, establishing asset level budget across the portfolio, and working closely with other departments, including compliance, investor relations, and tax/accounting. Additionally, you will be responsible for implementing an online solution for event management and email communication. As the director of the advancement, you should be understanding of employee needs and operational goals.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of advancement vs director of marketing & development salary

Directors of advancement and directors of marketing & development have different pay scales, as shown below.

Director Of AdvancementDirector Of Marketing & Development
Average salary$117,155$98,174
Salary rangeBetween $74,000 And $184,000Between $59,000 And $162,000
Highest paying CityMenlo Park, CANew York, NY
Highest paying stateNevadaNew York
Best paying companyFirst Republic BankBaker McKenzie
Best paying industryTechnologyFinance

Differences between director of advancement and director of marketing & development education

There are a few differences between a director of advancement and a director of marketing & development in terms of educational background:

Director Of AdvancementDirector Of Marketing & Development
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Georgia

Director of advancement vs director of marketing & development demographics

Here are the differences between directors of advancement' and directors of marketing & development' demographics:

Director Of AdvancementDirector Of Marketing & Development
Average age4239
Gender ratioMale, 54.6% Female, 45.4%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between director of advancement and director of marketing & development duties and responsibilities

Director of advancement example responsibilities.

  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Raise millions of dollars for ACS through tax-advantage charitable remainder trusts, gift annuities, and bequests.
  • Generate major gifts, including bequests and charitable gift annuities, by cultivating relationships with Eskaton residents.
  • Coordinate among cross-functional business departments including investor relations, risk, trading desk, compliance, tax/accounting, and portfolio administration.
  • Work with administrative leadership with community relations, including promotional events and media communication.

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of advancement vs director of marketing & development skills

Common director of advancement skills
  • Analytics, 22%
  • Professional Development, 12%
  • Project Management, 7%
  • Alumni Relations, 5%
  • Strategic Plan, 4%
  • Donor Relations, 4%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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