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Director of advancement vs public relations manager

The differences between directors of advancement and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of advancement and a public relations manager. Additionally, a director of advancement has an average salary of $117,155, which is higher than the $91,426 average annual salary of a public relations manager.

The top three skills for a director of advancement include analytics, professional development and project management. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Director of advancement vs public relations manager overview

Director Of AdvancementPublic Relations Manager
Yearly salary$117,155$91,426
Hourly rate$56.32$43.95
Growth rate8%8%
Number of jobs11,47335,273
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a director of advancement do?

The director of advancement plays an important role in the management of a development program that has the potential to advance a company's goals and mission. The typical duties for this role include leading employee communication functions, establishing asset level budget across the portfolio, and working closely with other departments, including compliance, investor relations, and tax/accounting. Additionally, you will be responsible for implementing an online solution for event management and email communication. As the director of the advancement, you should be understanding of employee needs and operational goals.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Director of advancement vs public relations manager salary

Directors of advancement and public relations managers have different pay scales, as shown below.

Director Of AdvancementPublic Relations Manager
Average salary$117,155$91,426
Salary rangeBetween $74,000 And $184,000Between $64,000 And $128,000
Highest paying CityMenlo Park, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyFirst Republic BankGoogle
Best paying industryTechnologyTechnology

Differences between director of advancement and public relations manager education

There are a few differences between a director of advancement and a public relations manager in terms of educational background:

Director Of AdvancementPublic Relations Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Director of advancement vs public relations manager demographics

Here are the differences between directors of advancement' and public relations managers' demographics:

Director Of AdvancementPublic Relations Manager
Average age4242
Gender ratioMale, 54.6% Female, 45.4%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of advancement and public relations manager duties and responsibilities

Director of advancement example responsibilities.

  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Raise millions of dollars for ACS through tax-advantage charitable remainder trusts, gift annuities, and bequests.
  • Generate major gifts, including bequests and charitable gift annuities, by cultivating relationships with Eskaton residents.
  • Coordinate among cross-functional business departments including investor relations, risk, trading desk, compliance, tax/accounting, and portfolio administration.
  • Work with administrative leadership with community relations, including promotional events and media communication.

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Director of advancement vs public relations manager skills

Common director of advancement skills
  • Analytics, 22%
  • Professional Development, 12%
  • Project Management, 7%
  • Alumni Relations, 5%
  • Strategic Plan, 4%
  • Donor Relations, 4%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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