Director of advancement vs senior director of marketing

The differences between directors of advancement and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of advancement, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $117,155 average annual salary of a director of advancement.

The top three skills for a director of advancement include analytics, professional development and project management. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of advancement vs senior director of marketing overview

	Director Of Advancement	Senior Director Of Marketing
Yearly salary	$117,155	$159,916
Hourly rate	$56.32	$76.88
Growth rate	8%	10%
Number of jobs	11,473	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Average age	42	39
Years of experience	4	10

What does a director of advancement do?

The director of advancement plays an important role in the management of a development program that has the potential to advance a company's goals and mission. The typical duties for this role include leading employee communication functions, establishing asset level budget across the portfolio, and working closely with other departments, including compliance, investor relations, and tax/accounting. Additionally, you will be responsible for implementing an online solution for event management and email communication. As the director of the advancement, you should be understanding of employee needs and operational goals.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of advancement vs senior director of marketing salary

Directors of advancement and senior directors of marketing have different pay scales, as shown below.

	Director Of Advancement	Senior Director Of Marketing
Average salary	$117,155	$159,916
Salary range	Between $74,000 And $184,000	Between $112,000 And $226,000
Highest paying City	Menlo Park, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	First Republic Bank	Washington Prime Group
Best paying industry	Technology	Media

Differences between director of advancement and senior director of marketing education

There are a few differences between a director of advancement and a senior director of marketing in terms of educational background:

	Director Of Advancement	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Stanford University	University of Georgia

Director of advancement vs senior director of marketing demographics

Here are the differences between directors of advancement' and senior directors of marketing' demographics:

	Director Of Advancement	Senior Director Of Marketing
Average age	42	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between director of advancement and senior director of marketing duties and responsibilities

Director of advancement example responsibilities.

Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
Raise millions of dollars for ACS through tax-advantage charitable remainder trusts, gift annuities, and bequests.
Generate major gifts, including bequests and charitable gift annuities, by cultivating relationships with Eskaton residents.
Coordinate among cross-functional business departments including investor relations, risk, trading desk, compliance, tax/accounting, and portfolio administration.
Work with administrative leadership with community relations, including promotional events and media communication.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of advancement vs senior director of marketing skills

Common director of advancement skills

Analytics, 22%
Professional Development, 12%
Project Management, 7%
Alumni Relations, 5%
Strategic Plan, 4%
Donor Relations, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Director Of Advancement vs. similar jobs

Director Of Advancement related careers

Director Of Advancement related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Advancement
Director Of Advancement vs Senior Director Of Marketing

Updated January 8, 2025

Browse executive management jobs