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The differences between directors of alumni relations and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of alumni relations and a public relations manager. Additionally, a director of alumni relations has an average salary of $106,332, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a director of alumni relations include alumni relations, alumni engagement and alumni association. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Director Of Alumni Relations | Public Relations Manager | |
| Yearly salary | $106,332 | $91,426 |
| Hourly rate | $51.12 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,650 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
The director of alumni relations is liable for relationship management between a university and its alumni. They serve as a connection between the graduates and the university community. One of the major duties of directors of alumni relations is to create engaging activities and events for alumni to participate in, such as homecoming weekends, class reunions, and dinner parties. This job requires excellent communication skills to coordinate their engagement activities with the other departments of the university, from the office of president to campus security.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Directors of alumni relations and public relations managers have different pay scales, as shown below.
| Director Of Alumni Relations | Public Relations Manager | |
| Average salary | $106,332 | $91,426 |
| Salary range | Between $68,000 And $165,000 | Between $64,000 And $128,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | Marshall University | |
| Best paying industry | Education | Technology |
There are a few differences between a director of alumni relations and a public relations manager in terms of educational background:
| Director Of Alumni Relations | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between directors of alumni relations' and public relations managers' demographics:
| Director Of Alumni Relations | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.6% Female, 64.4% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |