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Director of alumni relations vs vice president of public relations

The differences between directors of alumni relations and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of alumni relations and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $106,332 average annual salary of a director of alumni relations.

The top three skills for a director of alumni relations include alumni relations, alumni engagement and alumni association. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Director of alumni relations vs vice president of public relations overview

Director Of Alumni RelationsVice President Of Public Relations
Yearly salary$106,332$143,172
Hourly rate$51.12$68.83
Growth rate8%8%
Number of jobs23,65055,300
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 84%
Average age4242
Years of experience44

What does a director of alumni relations do?

The director of alumni relations is liable for relationship management between a university and its alumni. They serve as a connection between the graduates and the university community. One of the major duties of directors of alumni relations is to create engaging activities and events for alumni to participate in, such as homecoming weekends, class reunions, and dinner parties. This job requires excellent communication skills to coordinate their engagement activities with the other departments of the university, from the office of president to campus security.

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

Director of alumni relations vs vice president of public relations salary

Directors of alumni relations and vice presidents of public relations have different pay scales, as shown below.

Director Of Alumni RelationsVice President Of Public Relations
Average salary$106,332$143,172
Salary rangeBetween $68,000 And $165,000Between $88,000 And $232,000
Highest paying CitySan Francisco, CALas Vegas, NV
Highest paying stateCaliforniaNevada
Best paying companyMarshall UniversityWe Communications
Best paying industryEducationHealth Care

Differences between director of alumni relations and vice president of public relations education

There are a few differences between a director of alumni relations and a vice president of public relations in terms of educational background:

Director Of Alumni RelationsVice President Of Public Relations
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 84%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Director of alumni relations vs vice president of public relations demographics

Here are the differences between directors of alumni relations' and vice presidents of public relations' demographics:

Director Of Alumni RelationsVice President Of Public Relations
Average age4242
Gender ratioMale, 35.6% Female, 64.4%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of alumni relations and vice president of public relations duties and responsibilities

Director of alumni relations example responsibilities.

  • Work cross functionally to write and manage multi-million dollar budgets, alliances and ROI analytics.
  • Supervise the creation of mailing of annual fund announcements, appeals and thank you's to achieve annual fund goals.
  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Design performance review process and share oversight with route sales leadership.
  • Design, management, and oversight of administrative budget ($ 2,000,000) & employee benefits, including 401k.
  • Assist in identifying appropriate market segments to develop effective annual fund solicitations and/or appeals for print, electronic and social media.
  • Show more

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Director of alumni relations vs vice president of public relations skills

Common director of alumni relations skills
  • Alumni Relations, 18%
  • Alumni Engagement, 9%
  • Alumni Association, 8%
  • Alumni Events, 6%
  • Event Planning, 4%
  • Alumni Programs, 4%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

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