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The differences between directors of corporate relations and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of corporate relations and a public relations manager. Additionally, a director of corporate relations has an average salary of $103,164, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a director of corporate relations include foundation relations, alumni and corporate relations. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Director Of Corporate Relations | Public Relations Manager | |
| Yearly salary | $103,164 | $91,426 |
| Hourly rate | $49.60 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,555 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of corporate relations is in charge of spearheading communication programs and strategies to maintain strong client relationships. Their responsibilities revolve around establishing objectives and budgets, coordinating with experts and staff, managing company portfolio, and liaising with key clients and external parties. They must also devise strategies to identify new business opportunities. Furthermore, as a director of corporate relations, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations, creating new ones as needed.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Directors of corporate relations and public relations managers have different pay scales, as shown below.
| Director Of Corporate Relations | Public Relations Manager | |
| Average salary | $103,164 | $91,426 |
| Salary range | Between $66,000 And $160,000 | Between $64,000 And $128,000 |
| Highest paying City | Las Vegas, NV | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | Chewy | |
| Best paying industry | - | Technology |
There are a few differences between a director of corporate relations and a public relations manager in terms of educational background:
| Director Of Corporate Relations | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between directors of corporate relations' and public relations managers' demographics:
| Director Of Corporate Relations | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.7% Female, 58.3% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |