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Director of corporate relations vs vice president of public relations

The differences between directors of corporate relations and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of corporate relations and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $103,164 average annual salary of a director of corporate relations.

The top three skills for a director of corporate relations include foundation relations, alumni and corporate relations. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Director of corporate relations vs vice president of public relations overview

Director Of Corporate RelationsVice President Of Public Relations
Yearly salary$103,164$143,172
Hourly rate$49.60$68.83
Growth rate8%8%
Number of jobs35,55555,300
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 84%
Average age4242
Years of experience44

What does a director of corporate relations do?

A director of corporate relations is in charge of spearheading communication programs and strategies to maintain strong client relationships. Their responsibilities revolve around establishing objectives and budgets, coordinating with experts and staff, managing company portfolio, and liaising with key clients and external parties. They must also devise strategies to identify new business opportunities. Furthermore, as a director of corporate relations, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations, creating new ones as needed.

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

Director of corporate relations vs vice president of public relations salary

Directors of corporate relations and vice presidents of public relations have different pay scales, as shown below.

Director Of Corporate RelationsVice President Of Public Relations
Average salary$103,164$143,172
Salary rangeBetween $66,000 And $160,000Between $88,000 And $232,000
Highest paying CityLas Vegas, NVLas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyChewyWe Communications
Best paying industry-Health Care

Differences between director of corporate relations and vice president of public relations education

There are a few differences between a director of corporate relations and a vice president of public relations in terms of educational background:

Director Of Corporate RelationsVice President Of Public Relations
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 84%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Director of corporate relations vs vice president of public relations demographics

Here are the differences between directors of corporate relations' and vice presidents of public relations' demographics:

Director Of Corporate RelationsVice President Of Public Relations
Average age4242
Gender ratioMale, 41.7% Female, 58.3%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of corporate relations and vice president of public relations duties and responsibilities

Director of corporate relations example responsibilities.

  • Manage the complete accounting and reporting cycle and ensure compliance with GAAP.
  • Manage financial operations of the organization, including monthly bank account reconciliation, cash flow, accounts payable and payroll.
  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Stay abreast of developments in CMS, compliance and regulatory guidelines.
  • Calculate and submit weekly and quarterly payroll taxes, as well as, monthly sales taxes for multiple states.
  • Collaborate on character development, website development, game development, business plan creation, PowerPoint presentations and investor outreach.
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Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
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Director of corporate relations vs vice president of public relations skills

Common director of corporate relations skills
  • Foundation Relations, 12%
  • Alumni, 11%
  • Corporate Relations, 9%
  • Professional Development, 5%
  • Corporate Donors, 5%
  • Project Management, 4%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

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