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Director of public affairs vs assistant director, communications

The differences between directors of public affairs and assistant directors, communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of public affairs, becoming an assistant director, communications takes usually requires 4-6 years. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $54,965 average annual salary of an assistant director, communications.

The top three skills for a director of public affairs include government affairs, public policy and external stakeholders. The most important skills for an assistant director, communications are customer service, property management, and professional development.

Director of public affairs vs assistant director, communications overview

Director Of Public AffairsAssistant Director, Communications
Yearly salary$114,639$54,965
Hourly rate$55.11$26.43
Growth rate8%3%
Number of jobs26,29036,340
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Average age4248
Years of experience46

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

What does an assistant director, communications do?

An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

Director of public affairs vs assistant director, communications salary

Directors of public affairs and assistant directors, communications have different pay scales, as shown below.

Director Of Public AffairsAssistant Director, Communications
Average salary$114,639$54,965
Salary rangeBetween $70,000 And $187,000Between $30,000 And $100,000
Highest paying CityLas Vegas, NVBoston, MA
Highest paying stateNevadaConnecticut
Best paying companyKaiser PermanentePace University
Best paying industryPharmaceuticalGovernment

Differences between director of public affairs and assistant director, communications education

There are a few differences between a director of public affairs and an assistant director, communications in terms of educational background:

Director Of Public AffairsAssistant Director, Communications
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Most common majorPolitical ScienceBusiness
Most common collegeStanford UniversityUniversity of Southern California

Director of public affairs vs assistant director, communications demographics

Here are the differences between directors of public affairs' and assistant directors, communications' demographics:

Director Of Public AffairsAssistant Director, Communications
Average age4248
Gender ratioMale, 57.6% Female, 42.4%Male, 34.1% Female, 65.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between director of public affairs and assistant director, communications duties and responsibilities

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Assistant director, communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Increase Facebook followers from 100,000 to 300,000 by identifying and engaging supporters.
  • Engineer a statewide network of local Facebook groups that enable the campaign to easily communicate with supporters across the state.
  • Create and update an eye-catching, interactive Instagram account in order to keepall families aware of all camp activities and events.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Develop best-in-class trade show presence that always generate positive ROI, in addition.
  • Show more

Director of public affairs vs assistant director, communications skills

Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%
Common assistant director, communications skills
  • Customer Service, 13%
  • Property Management, 7%
  • Professional Development, 7%
  • Alumni, 6%
  • Photoshop, 5%
  • Graphic Design, 5%

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