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Director of public affairs vs director of communications and marketing

The differences between directors of public affairs and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of public affairs, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of public affairs include government affairs, public policy and external stakeholders. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of public affairs vs director of communications and marketing overview

Director Of Public AffairsDirector Of Communications And Marketing
Yearly salary$114,639$87,324
Hourly rate$55.11$41.98
Growth rate8%10%
Number of jobs26,290109,600
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 80%
Average age4239
Years of experience410

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of public affairs vs director of communications and marketing salary

Directors of public affairs and directors of communications and marketing have different pay scales, as shown below.

Director Of Public AffairsDirector Of Communications And Marketing
Average salary$114,639$87,324
Salary rangeBetween $70,000 And $187,000Between $57,000 And $133,000
Highest paying CityLas Vegas, NVSan Francisco, CA
Highest paying stateNevadaNew York
Best paying companyKaiser PermanentePaul Hastings
Best paying industryPharmaceuticalProfessional

Differences between director of public affairs and director of communications and marketing education

There are a few differences between a director of public affairs and a director of communications and marketing in terms of educational background:

Director Of Public AffairsDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 80%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityUniversity of Georgia

Director of public affairs vs director of communications and marketing demographics

Here are the differences between directors of public affairs' and directors of communications and marketing' demographics:

Director Of Public AffairsDirector Of Communications And Marketing
Average age4239
Gender ratioMale, 57.6% Female, 42.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between director of public affairs and director of communications and marketing duties and responsibilities

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of public affairs vs director of communications and marketing skills

Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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