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Director of public affairs vs public information officer

The differences between directors of public affairs and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public affairs and a public information officer. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $56,725 average annual salary of a public information officer.

The top three skills for a director of public affairs include government affairs, public policy and external stakeholders. The most important skills for a public information officer are press releases, web content, and community outreach.

Director of public affairs vs public information officer overview

Director Of Public AffairsPublic Information Officer
Yearly salary$114,639$56,725
Hourly rate$55.11$27.27
Growth rate8%8%
Number of jobs26,290129,237
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

What does a public information officer do?

The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

Director of public affairs vs public information officer salary

Directors of public affairs and public information officers have different pay scales, as shown below.

Director Of Public AffairsPublic Information Officer
Average salary$114,639$56,725
Salary rangeBetween $70,000 And $187,000Between $38,000 And $83,000
Highest paying CityLas Vegas, NVFairfield, CA
Highest paying stateNevadaDelaware
Best paying companyKaiser PermanenteCity of Fairfield
Best paying industryPharmaceuticalProfessional

Differences between director of public affairs and public information officer education

There are a few differences between a director of public affairs and a public information officer in terms of educational background:

Director Of Public AffairsPublic Information Officer
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 76%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityNorthwestern University

Director of public affairs vs public information officer demographics

Here are the differences between directors of public affairs' and public information officers' demographics:

Director Of Public AffairsPublic Information Officer
Average age4242
Gender ratioMale, 57.6% Female, 42.4%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of public affairs and public information officer duties and responsibilities

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Public information officer example responsibilities.

  • Manage agency's social media pages (Facebook/Twitter).
  • Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
  • Serve as college spokesperson managing crisis communications.
  • Lead implementation of a robust membership database to support organization strategy and decision making.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Create and maintain the college's blackboard intranet site.
  • Show more

Director of public affairs vs public information officer skills

Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%
Common public information officer skills
  • Press Releases, 16%
  • Web Content, 10%
  • Community Outreach, 5%
  • Press Conferences, 4%
  • Graphic Design, 4%
  • Emergency Operations, 4%

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