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Director of public affairs vs public relations

The differences between directors of public affairs and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public affairs and a public relations. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a director of public affairs include government affairs, public policy and external stakeholders. The most important skills for a public relations are press releases, web content, and facebook.

Director of public affairs vs public relations overview

Director Of Public AffairsPublic Relations
Yearly salary$114,639$48,383
Hourly rate$55.11$23.26
Growth rate8%8%
Number of jobs26,29022,721
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Director of public affairs vs public relations salary

Directors of public affairs and public relations have different pay scales, as shown below.

Director Of Public AffairsPublic Relations
Average salary$114,639$48,383
Salary rangeBetween $70,000 And $187,000Between $32,000 And $72,000
Highest paying CityLas Vegas, NVRichmond, VA
Highest paying stateNevadaVirginia
Best paying companyKaiser PermanenteEdelman Financial Engines
Best paying industryPharmaceuticalProfessional

Differences between director of public affairs and public relations education

There are a few differences between a director of public affairs and a public relations in terms of educational background:

Director Of Public AffairsPublic Relations
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityStanford University

Director of public affairs vs public relations demographics

Here are the differences between directors of public affairs' and public relations' demographics:

Director Of Public AffairsPublic Relations
Average age4242
Gender ratioMale, 57.6% Female, 42.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between director of public affairs and public relations duties and responsibilities

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Director of public affairs vs public relations skills

Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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