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Director of public affairs vs public relations manager

The differences between directors of public affairs and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public affairs and a public relations manager. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $91,426 average annual salary of a public relations manager.

The top three skills for a director of public affairs include government affairs, public policy and external stakeholders. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Director of public affairs vs public relations manager overview

Director Of Public AffairsPublic Relations Manager
Yearly salary$114,639$91,426
Hourly rate$55.11$43.95
Growth rate8%8%
Number of jobs26,29035,273
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Director of public affairs vs public relations manager salary

Directors of public affairs and public relations managers have different pay scales, as shown below.

Director Of Public AffairsPublic Relations Manager
Average salary$114,639$91,426
Salary rangeBetween $70,000 And $187,000Between $64,000 And $128,000
Highest paying CityLas Vegas, NVLas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyKaiser PermanenteGoogle
Best paying industryPharmaceuticalTechnology

Differences between director of public affairs and public relations manager education

There are a few differences between a director of public affairs and a public relations manager in terms of educational background:

Director Of Public AffairsPublic Relations Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityNorthwestern University

Director of public affairs vs public relations manager demographics

Here are the differences between directors of public affairs' and public relations managers' demographics:

Director Of Public AffairsPublic Relations Manager
Average age4242
Gender ratioMale, 57.6% Female, 42.4%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of public affairs and public relations manager duties and responsibilities

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Director of public affairs vs public relations manager skills

Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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