Director of public information vs campaign manager

The differences between directors of public information and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a campaign manager. Additionally, a director of public information has an average salary of $87,066, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Director of public information vs campaign manager overview

	Director Of Public Information	Campaign Manager
Yearly salary	$87,066	$78,890
Hourly rate	$41.86	$37.93
Growth rate	8%	8%
Number of jobs	72,818	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

Director of public information vs campaign manager salary

Directors of public information and campaign managers have different pay scales, as shown below.

	Director Of Public Information	Campaign Manager
Average salary	$87,066	$78,890
Salary range	Between $54,000 And $138,000	Between $56,000 And $109,000
Highest paying City	-	Boston, MA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between director of public information and campaign manager education

There are a few differences between a director of public information and a campaign manager in terms of educational background:

	Director Of Public Information	Campaign Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Massachusetts Institute of Technology	Stanford University

Director of public information vs campaign manager demographics

Here are the differences between directors of public information' and campaign managers' demographics:

	Director Of Public Information	Campaign Manager
Average age	42	42
Gender ratio	Male, 46.7% Female, 53.3%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between director of public information and campaign manager duties and responsibilities

Director of public information example responsibilities.

Serve as college spokesperson managing crisis communications.
Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Director of public information vs campaign manager skills

Common director of public information skills

Press Releases, 28%
External Communications, 11%
Web Content, 9%
Spokesperson, 9%
Press Conferences, 7%
Intranet, 5%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Director Of Public Information
Director Of Public Information vs Campaign Manager

Updated January 8, 2025

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