Director of public information vs communications director

The differences between directors of public information and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $87,066 average annual salary of a director of public information.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a communications director are web content, press releases, and customer service.

Director of public information vs communications director overview

	Director Of Public Information	Communications Director
Yearly salary	$87,066	$107,700
Hourly rate	$41.86	$51.78
Growth rate	8%	8%
Number of jobs	72,818	27,939
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	42	42
Years of experience	4	4

Director of public information vs communications director salary

Directors of public information and communications directors have different pay scales, as shown below.

	Director Of Public Information	Communications Director
Average salary	$87,066	$107,700
Salary range	Between $54,000 And $138,000	Between $61,000 And $188,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Health Care

Differences between director of public information and communications director education

There are a few differences between a director of public information and a communications director in terms of educational background:

	Director Of Public Information	Communications Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Communication	Communication
Most common college	Massachusetts Institute of Technology	Stanford University

Director of public information vs communications director demographics

Here are the differences between directors of public information' and communications directors' demographics:

	Director Of Public Information	Communications Director
Average age	42	42
Gender ratio	Male, 46.7% Female, 53.3%	Male, 40.2% Female, 59.8%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between director of public information and communications director duties and responsibilities

Director of public information example responsibilities.

Serve as college spokesperson managing crisis communications.
Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Communications director example responsibilities.

Assist in managing the Facebook and Instagram pages.
Develop and manage c-level strategic client relationships to grow revenue base.
Create and manage corporate website, online demand gen through SEO and SEM.
Manage editorial content of the organization website, build and upload web pages via HTML.
Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.

Director of public information vs communications director skills

Common director of public information skills

Press Releases, 28%
External Communications, 11%
Web Content, 9%
Spokesperson, 9%
Press Conferences, 7%
Intranet, 5%

Common communications director skills

Web Content, 8%
Press Releases, 8%
Customer Service, 7%
External Communications, 5%
Project Management, 4%
Employee Engagement, 4%

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Director Of Public Information
Director Of Public Information vs Communications Director

Updated January 8, 2025

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