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Director of public information vs director of marketing and public relations

The differences between directors of public information and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a director of marketing and public relations. Additionally, a director of public information has an average salary of $87,066, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Director of public information vs director of marketing and public relations overview

Director Of Public InformationDirector Of Marketing And Public Relations
Yearly salary$87,066$86,626
Hourly rate$41.86$41.65
Growth rate8%8%
Number of jobs72,81894,651
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age4242
Years of experience44

Director of public information vs director of marketing and public relations salary

Directors of public information and directors of marketing and public relations have different pay scales, as shown below.

Director Of Public InformationDirector Of Marketing And Public Relations
Average salary$87,066$86,626
Salary rangeBetween $54,000 And $138,000Between $58,000 And $129,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Control4
Best paying industry-Health Care

Differences between director of public information and director of marketing and public relations education

There are a few differences between a director of public information and a director of marketing and public relations in terms of educational background:

Director Of Public InformationDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyUniversity of Pennsylvania

Director of public information vs director of marketing and public relations demographics

Here are the differences between directors of public information' and directors of marketing and public relations' demographics:

Director Of Public InformationDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 46.7% Female, 53.3%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of public information and director of marketing and public relations duties and responsibilities

Director of public information example responsibilities.

  • Serve as college spokesperson managing crisis communications.
  • Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Director of public information vs director of marketing and public relations skills

Common director of public information skills
  • Press Releases, 28%
  • External Communications, 11%
  • Web Content, 9%
  • Spokesperson, 9%
  • Press Conferences, 7%
  • Intranet, 5%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

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