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Director of public information vs media director

The differences between directors of public information and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $87,066 average annual salary of a director of public information.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a media director are digital marketing, video production, and media planning.

Director of public information vs media director overview

Director Of Public InformationMedia Director
Yearly salary$87,066$112,564
Hourly rate$41.86$54.12
Growth rate8%8%
Number of jobs72,81822,511
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age4242
Years of experience44

Director of public information vs media director salary

Directors of public information and media directors have different pay scales, as shown below.

Director Of Public InformationMedia Director
Average salary$87,066$112,564
Salary rangeBetween $54,000 And $138,000Between $73,000 And $172,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Google
Best paying industry-Professional

Differences between director of public information and media director education

There are a few differences between a director of public information and a media director in terms of educational background:

Director Of Public InformationMedia Director
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Director of public information vs media director demographics

Here are the differences between directors of public information' and media directors' demographics:

Director Of Public InformationMedia Director
Average age4242
Gender ratioMale, 46.7% Female, 53.3%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of public information and media director duties and responsibilities

Director of public information example responsibilities.

  • Serve as college spokesperson managing crisis communications.
  • Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Director of public information vs media director skills

Common director of public information skills
  • Press Releases, 28%
  • External Communications, 11%
  • Web Content, 9%
  • Spokesperson, 9%
  • Press Conferences, 7%
  • Intranet, 5%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

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