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Director of public information vs public relations

The differences between directors of public information and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a public relations. Additionally, a director of public information has an average salary of $87,066, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a public relations are press releases, web content, and facebook.

Director of public information vs public relations overview

Director Of Public InformationPublic Relations
Yearly salary$87,066$48,383
Hourly rate$41.86$23.26
Growth rate8%8%
Number of jobs72,81822,721
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age4242
Years of experience44

Director of public information vs public relations salary

Directors of public information and public relations have different pay scales, as shown below.

Director Of Public InformationPublic Relations
Average salary$87,066$48,383
Salary rangeBetween $54,000 And $138,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between director of public information and public relations education

There are a few differences between a director of public information and a public relations in terms of educational background:

Director Of Public InformationPublic Relations
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Director of public information vs public relations demographics

Here are the differences between directors of public information' and public relations' demographics:

Director Of Public InformationPublic Relations
Average age4242
Gender ratioMale, 46.7% Female, 53.3%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between director of public information and public relations duties and responsibilities

Director of public information example responsibilities.

  • Serve as college spokesperson managing crisis communications.
  • Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Director of public information vs public relations skills

Common director of public information skills
  • Press Releases, 28%
  • External Communications, 11%
  • Web Content, 9%
  • Spokesperson, 9%
  • Press Conferences, 7%
  • Intranet, 5%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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