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Director of public information vs public relations director

The differences between directors of public information and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a public relations director. Additionally, a public relations director has an average salary of $94,692, which is higher than the $87,066 average annual salary of a director of public information.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Director of public information vs public relations director overview

Director Of Public InformationPublic Relations Director
Yearly salary$87,066$94,692
Hourly rate$41.86$45.52
Growth rate8%8%
Number of jobs72,81831,693
Job satisfaction-5
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age4242
Years of experience44

Director of public information vs public relations director salary

Directors of public information and public relations directors have different pay scales, as shown below.

Director Of Public InformationPublic Relations Director
Average salary$87,066$94,692
Salary rangeBetween $54,000 And $138,000Between $59,000 And $150,000
Highest paying City-Napa, CA
Highest paying state-Nevada
Best paying company-Exelixis
Best paying industry-Internet

Differences between director of public information and public relations director education

There are a few differences between a director of public information and a public relations director in terms of educational background:

Director Of Public InformationPublic Relations Director
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Director of public information vs public relations director demographics

Here are the differences between directors of public information' and public relations directors' demographics:

Director Of Public InformationPublic Relations Director
Average age4242
Gender ratioMale, 46.7% Female, 53.3%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of public information and public relations director duties and responsibilities

Director of public information example responsibilities.

  • Serve as college spokesperson managing crisis communications.
  • Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Director of public information vs public relations director skills

Common director of public information skills
  • Press Releases, 28%
  • External Communications, 11%
  • Web Content, 9%
  • Spokesperson, 9%
  • Press Conferences, 7%
  • Intranet, 5%
Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%

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