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Director of public information vs vice president of public relations

The differences between directors of public information and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $87,066 average annual salary of a director of public information.

The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Director of public information vs vice president of public relations overview

Director Of Public InformationVice President Of Public Relations
Yearly salary$87,066$143,172
Hourly rate$41.86$68.83
Growth rate8%8%
Number of jobs72,81855,300
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 84%
Average age4242
Years of experience44

Director of public information vs vice president of public relations salary

Directors of public information and vice presidents of public relations have different pay scales, as shown below.

Director Of Public InformationVice President Of Public Relations
Average salary$87,066$143,172
Salary rangeBetween $54,000 And $138,000Between $88,000 And $232,000
Highest paying City-Las Vegas, NV
Highest paying state-Nevada
Best paying company-We Communications
Best paying industry-Health Care

Differences between director of public information and vice president of public relations education

There are a few differences between a director of public information and a vice president of public relations in terms of educational background:

Director Of Public InformationVice President Of Public Relations
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 84%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyNorthwestern University

Director of public information vs vice president of public relations demographics

Here are the differences between directors of public information' and vice presidents of public relations' demographics:

Director Of Public InformationVice President Of Public Relations
Average age4242
Gender ratioMale, 46.7% Female, 53.3%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of public information and vice president of public relations duties and responsibilities

Director of public information example responsibilities.

  • Serve as college spokesperson managing crisis communications.
  • Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Director of public information vs vice president of public relations skills

Common director of public information skills
  • Press Releases, 28%
  • External Communications, 11%
  • Web Content, 9%
  • Spokesperson, 9%
  • Press Conferences, 7%
  • Intranet, 5%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

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