Post job

Director of special events vs director of marketing & development

The differences between directors of special events and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of special events, becoming a director of marketing & development takes usually requires 8-10 years. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $63,671 average annual salary of a director of special events.

The top three skills for a director of special events include event planning, alumni and event management. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of special events vs director of marketing & development overview

Director Of Special EventsDirector Of Marketing & Development
Yearly salary$63,671$98,174
Hourly rate$30.61$47.20
Growth rate8%10%
Number of jobs23,252151,893
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4239
Years of experience410

What does a director of special events do?

A director of special events spearheads and oversees the planning and execution of various events, ensuring everything runs smoothly and efficiently. They typically set goals and guidelines, manage schedules and timelines, outline plans and strategies, coordinate managers and different departments, and liaise with vendors and suppliers, building positive business relationships in the process. Moreover, as a director, it is essential to lead and encourage staff to reach goals while implementing and promoting the company's policies and regulations, including its vision and mission.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of special events vs director of marketing & development salary

Directors of special events and directors of marketing & development have different pay scales, as shown below.

Director Of Special EventsDirector Of Marketing & Development
Average salary$63,671$98,174
Salary rangeBetween $35,000 And $113,000Between $59,000 And $162,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyNRDCBaker McKenzie
Best paying industryProfessionalFinance

Differences between director of special events and director of marketing & development education

There are a few differences between a director of special events and a director of marketing & development in terms of educational background:

Director Of Special EventsDirector Of Marketing & Development
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Georgia

Director of special events vs director of marketing & development demographics

Here are the differences between directors of special events' and directors of marketing & development' demographics:

Director Of Special EventsDirector Of Marketing & Development
Average age4239
Gender ratioMale, 25.1% Female, 74.9%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between director of special events and director of marketing & development duties and responsibilities

Director of special events example responsibilities.

  • Manage the communications/special events budget to ensure ROI in accordance with the communication plan.
  • Restructure the budget plan for the department, achieving significant cost reductions while increasing ROI.
  • Organize, execute and manage all VIP hospitality and auxiliary celebrity events.
  • Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
  • Develop a BEO form to promote effective communication between front of house and back of house.
  • Collaborate with catering to create BEO s and assist clients with menu selection for meetings and events.
  • Show more

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of special events vs director of marketing & development skills

Common director of special events skills
  • Event Planning, 13%
  • Alumni, 11%
  • Event Management, 7%
  • Event Logistics, 6%
  • Audio Visual, 4%
  • Press Releases, 3%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

Browse executive management jobs