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The differences between external relations directors and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an external relations director and a campaign manager. Additionally, an external relations director has an average salary of $130,849, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for an external relations director include project management, external relations and oversight. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.
| External Relations Director | Campaign Manager | |
| Yearly salary | $130,849 | $78,890 |
| Hourly rate | $62.91 | $37.93 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,848 | 12,293 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An external relations director is responsible for helping a company or entity establish good public relations by creating a good market perception. The professional's responsibilities include giving communications counseling to the leadership team and ensuring compliance with appropriate facility conditions and sanitation standards. The job requires good communication, leadership, and organizational skills to accomplish such responsibilities. The job's education requirements include possessing a college degree in business, public relations, marketing, or other related fields.
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
External relations directors and campaign managers have different pay scales, as shown below.
| External Relations Director | Campaign Manager | |
| Average salary | $130,849 | $78,890 |
| Salary range | Between $82,000 And $208,000 | Between $56,000 And $109,000 |
| Highest paying City | Davis, CA | Boston, MA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Phoenix Children's | Apple |
| Best paying industry | Energy | Technology |
There are a few differences between an external relations director and a campaign manager in terms of educational background:
| External Relations Director | Campaign Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Political Science |
| Most common college | Stanford University | Stanford University |
Here are the differences between external relations directors' and campaign managers' demographics:
| External Relations Director | Campaign Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 54.3% Female, 45.7% |
| Race ratio | Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4% | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |