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External relations director vs communications director

The differences between external relations directors and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an external relations director and a communications director. Additionally, an external relations director has an average salary of $130,849, which is higher than the $107,700 average annual salary of a communications director.

The top three skills for an external relations director include project management, external relations and oversight. The most important skills for a communications director are web content, press releases, and customer service.

External relations director vs communications director overview

External Relations DirectorCommunications Director
Yearly salary$130,849$107,700
Hourly rate$62.91$51.78
Growth rate8%8%
Number of jobs22,84827,939
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does an external relations director do?

An external relations director is responsible for helping a company or entity establish good public relations by creating a good market perception. The professional's responsibilities include giving communications counseling to the leadership team and ensuring compliance with appropriate facility conditions and sanitation standards. The job requires good communication, leadership, and organizational skills to accomplish such responsibilities. The job's education requirements include possessing a college degree in business, public relations, marketing, or other related fields.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

External relations director vs communications director salary

External relations directors and communications directors have different pay scales, as shown below.

External Relations DirectorCommunications Director
Average salary$130,849$107,700
Salary rangeBetween $82,000 And $208,000Between $61,000 And $188,000
Highest paying CityDavis, CASan Francisco, CA
Highest paying stateNevadaNevada
Best paying companyPhoenix Children'sMcKinsey & Company Inc
Best paying industryEnergyHealth Care

Differences between external relations director and communications director education

There are a few differences between an external relations director and a communications director in terms of educational background:

External Relations DirectorCommunications Director
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

External relations director vs communications director demographics

Here are the differences between external relations directors' and communications directors' demographics:

External Relations DirectorCommunications Director
Average age4242
Gender ratioMale, 44.1% Female, 55.9%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between external relations director and communications director duties and responsibilities

External relations director example responsibilities.

  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Ensure target ROI with feasibility studies on potential acquisitions, identifying optimum projects requiring rezoning and entitlement approvals for development.
  • Develop and implement company-wide QA and delivery procedures.

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

External relations director vs communications director skills

Common external relations director skills
  • Project Management, 13%
  • External Relations, 11%
  • Oversight, 10%
  • Press Releases, 9%
  • GAAP, 8%
  • Financial Statements, 7%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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