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External relations director vs vice president of communication

The differences between external relations directors and vice president of communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an external relations director and a vice president of communication. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $130,849 average annual salary of an external relations director.

The top three skills for an external relations director include project management, external relations and oversight. The most important skills for a vice president of communication are strategic communications, external communications, and press releases.

External relations director vs vice president of communication overview

External Relations DirectorVice President Of Communication
Yearly salary$130,849$156,662
Hourly rate$62.91$75.32
Growth rate8%8%
Number of jobs22,84843,726
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does an external relations director do?

An external relations director is responsible for helping a company or entity establish good public relations by creating a good market perception. The professional's responsibilities include giving communications counseling to the leadership team and ensuring compliance with appropriate facility conditions and sanitation standards. The job requires good communication, leadership, and organizational skills to accomplish such responsibilities. The job's education requirements include possessing a college degree in business, public relations, marketing, or other related fields.

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

External relations director vs vice president of communication salary

External relations directors and vice president of communications have different pay scales, as shown below.

External Relations DirectorVice President Of Communication
Average salary$130,849$156,662
Salary rangeBetween $82,000 And $208,000Between $94,000 And $258,000
Highest paying CityDavis, CAMenlo Park, CA
Highest paying stateNevadaNevada
Best paying companyPhoenix Children'sSumitomo Mitsui Financial Group
Best paying industryEnergyMedia

Differences between external relations director and vice president of communication education

There are a few differences between an external relations director and a vice president of communication in terms of educational background:

External Relations DirectorVice President Of Communication
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

External relations director vs vice president of communication demographics

Here are the differences between external relations directors' and vice president of communications' demographics:

External Relations DirectorVice President Of Communication
Average age4242
Gender ratioMale, 44.1% Female, 55.9%Male, 44.9% Female, 55.1%
Race ratioBlack or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between external relations director and vice president of communication duties and responsibilities

External relations director example responsibilities.

  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Ensure target ROI with feasibility studies on potential acquisitions, identifying optimum projects requiring rezoning and entitlement approvals for development.
  • Develop and implement company-wide QA and delivery procedures.

Vice president of communication example responsibilities.

  • Manage department budget to achieve efficient returns on investments (ROI).
  • Provide detail analysis after each event, including ROI, leads generate and any other findings.
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Assist in the recruitment process as well as marketing the fraternity's strengths.
  • Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
  • Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.
  • Show more

External relations director vs vice president of communication skills

Common external relations director skills
  • Project Management, 13%
  • External Relations, 11%
  • Oversight, 10%
  • Press Releases, 9%
  • GAAP, 8%
  • Financial Statements, 7%
Common vice president of communication skills
  • Strategic Communications, 8%
  • External Communications, 7%
  • Press Releases, 7%
  • Oversight, 7%
  • Project Management, 5%
  • PowerPoint, 4%

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