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The differences between graphics coordinators and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a graphics coordinator has an average salary of $50,252, which is higher than the $38,037 average annual salary of a visual merchandiser.
The top three skills for a graphics coordinator include graphic design, adobe creative suite and adobe illustrator. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.
| Graphics Coordinator | Visual Merchandiser | |
| Yearly salary | $50,252 | $38,037 |
| Hourly rate | $24.16 | $18.29 |
| Growth rate | 3% | 10% |
| Number of jobs | 23,984 | 74,351 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 57% |
| Average age | 38 | 40 |
| Years of experience | 12 | - |
As a graphics coordinator, your job will be to create graphic designs to meet specific commercial or promotional needs. You will be in charge of an organization's graphic design projects from initial concept to final delivery. In essence, your job responsibility is to create great visual representations of the company you're working for. When coordinating a project, you're expected to devise and plan actions that'll cover everything from the initial plan to steps on carrying out the project right up until completion of the final product.
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
Graphics coordinators and visual merchandisers have different pay scales, as shown below.
| Graphics Coordinator | Visual Merchandiser | |
| Average salary | $50,252 | $38,037 |
| Salary range | Between $38,000 And $65,000 | Between $27,000 And $53,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | RH |
| Best paying industry | - | Retail |
There are a few differences between a graphics coordinator and a visual merchandiser in terms of educational background:
| Graphics Coordinator | Visual Merchandiser | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 57% |
| Most common major | Graphic Design | Specialized Sales And Merchandising |
| Most common college | University of Pennsylvania | - |
Here are the differences between graphics coordinators' and visual merchandisers' demographics:
| Graphics Coordinator | Visual Merchandiser | |
| Average age | 38 | 40 |
| Gender ratio | Male, 45.7% Female, 54.3% | Male, 27.3% Female, 72.7% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 13% | 17% |