Post job

Graphics coordinator vs visual merchandiser

The differences between graphics coordinators and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a graphics coordinator has an average salary of $50,252, which is higher than the $38,037 average annual salary of a visual merchandiser.

The top three skills for a graphics coordinator include graphic design, adobe creative suite and adobe illustrator. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.

Graphics coordinator vs visual merchandiser overview

Graphics CoordinatorVisual Merchandiser
Yearly salary$50,252$38,037
Hourly rate$24.16$18.29
Growth rate3%10%
Number of jobs23,98474,351
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 57%
Average age3840
Years of experience12-

What does a graphics coordinator do?

As a graphics coordinator, your job will be to create graphic designs to meet specific commercial or promotional needs. You will be in charge of an organization's graphic design projects from initial concept to final delivery. In essence, your job responsibility is to create great visual representations of the company you're working for. When coordinating a project, you're expected to devise and plan actions that'll cover everything from the initial plan to steps on carrying out the project right up until completion of the final product.

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

Graphics coordinator vs visual merchandiser salary

Graphics coordinators and visual merchandisers have different pay scales, as shown below.

Graphics CoordinatorVisual Merchandiser
Average salary$50,252$38,037
Salary rangeBetween $38,000 And $65,000Between $27,000 And $53,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-RH
Best paying industry-Retail

Differences between graphics coordinator and visual merchandiser education

There are a few differences between a graphics coordinator and a visual merchandiser in terms of educational background:

Graphics CoordinatorVisual Merchandiser
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 57%
Most common majorGraphic DesignSpecialized Sales And Merchandising
Most common collegeUniversity of Pennsylvania-

Graphics coordinator vs visual merchandiser demographics

Here are the differences between graphics coordinators' and visual merchandisers' demographics:

Graphics CoordinatorVisual Merchandiser
Average age3840
Gender ratioMale, 45.7% Female, 54.3%Male, 27.3% Female, 72.7%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage13%17%

Differences between graphics coordinator and visual merchandiser duties and responsibilities

Graphics coordinator example responsibilities.

  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Design and print newsletters, posters, brochures, flyers, business cards, envelopes, and forms for the community.
  • Develop and design print advertisements such as posters, flyers, brochures, and book covers for various upcoming university events.
  • Develop the company s website using CSS and HTML.
  • Assist in commercial projects such as ads, brochures, restaurant menus, posters, t-shirts, promotional displays.
  • Move all presentations from slide base to electronic (PowerPoint).
  • Show more

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Graphics coordinator vs visual merchandiser skills

Common graphics coordinator skills
  • Graphic Design, 14%
  • Adobe Creative Suite, 8%
  • Adobe Illustrator, 8%
  • Adobe Photoshop, 8%
  • Motion Graphics, 6%
  • Print Production, 4%
Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%

Browse arts, entertainment, sports, and media jobs