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Internal communications manager vs marketing communications manager

The differences between internal communications managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an internal communications manager has an average salary of $89,180, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for an internal communications manager include project management, employee engagement and internal communications strategy. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Internal communications manager vs marketing communications manager overview

Internal Communications ManagerMarketing Communications Manager
Yearly salary$89,180$84,146
Hourly rate$42.88$40.45
Growth rate8%10%
Number of jobs83,901106,556
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age4739
Years of experience-10

What does an internal communications manager do?

An internal communications manager oversees the flow of communications in the workplace, ensuring efficiency and timeliness. Their responsibilities revolve around maintaining an active and clear communication line across different departments, disseminating reports and communication letters, and devising strategies to improve a company's communications processes. They may also address issues and concerns, responding to them promptly and professionally. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals and deadlines while implementing the company's policies and regulations.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Internal communications manager vs marketing communications manager salary

Internal communications managers and marketing communications managers have different pay scales, as shown below.

Internal Communications ManagerMarketing Communications Manager
Average salary$89,180$84,146
Salary rangeBetween $57,000 And $138,000Between $60,000 And $117,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyRokuBoston Consulting Group
Best paying industry-Finance

Differences between internal communications manager and marketing communications manager education

There are a few differences between an internal communications manager and a marketing communications manager in terms of educational background:

Internal Communications ManagerMarketing Communications Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Internal communications manager vs marketing communications manager demographics

Here are the differences between internal communications managers' and marketing communications managers' demographics:

Internal Communications ManagerMarketing Communications Manager
Average age4739
Gender ratioMale, 34.6% Female, 65.4%Male, 32.3% Female, 67.7%
Race ratioBlack or African American, 7.9% Unknown, 4.7% Hispanic or Latino, 13.3% Asian, 8.2% White, 65.1% American Indian and Alaska Native, 0.7%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internal communications manager and marketing communications manager duties and responsibilities

Internal communications manager example responsibilities.

  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Generate all PowerPoint presentations for the CCTV system.
  • Assist in writing, editing and proofreading of executive letters and memos.
  • Design and publish promotional html emails and wellness newsletter via client's intranet.
  • Leverage prior industry knowledge, experience and contacts to develop business for firm.
  • Result in regular meetings and leverage resources to meet the needs of NCR audiences.
  • Show more

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Internal communications manager vs marketing communications manager skills

Common internal communications manager skills
  • Project Management, 9%
  • Employee Engagement, 9%
  • Internal Communications Strategy, 5%
  • PowerPoint, 5%
  • Human Resources, 5%
  • Corporate Communications, 4%
Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%

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