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Media buyer vs contracts administrator

The differences between media buyers and contracts administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media buyer and a contracts administrator. Additionally, a media buyer has an average salary of $74,390, which is higher than the $52,876 average annual salary of a contracts administrator.

The top three skills for a media buyer include digital marketing, campaign performance and media buying. The most important skills for a contracts administrator are contract administration, customer service, and contract management.

Media buyer vs contracts administrator overview

Media BuyerContracts Administrator
Yearly salary$74,390$52,876
Hourly rate$35.76$25.42
Growth rate8%-6%
Number of jobs20,88458,038
Job satisfaction4-
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 61%
Average age4848
Years of experience66

What does a media buyer do?

Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.

What does a contracts administrator do?

Contract administrators create and manage legal contracts from which the company participates. They ensure that all entities to the contract will accomplish their obligations, as indicated in the contract. They usually work for larger organizations that might be involved with different or highly complex contracts. These organizations spread across a range of industries, including government, construction, and healthcare. Their responsibilities include addressing any conflicts of questions regarding the contract, analyzing the possible risks posed by contracts, and working alongside the legal and procurement teams.

Media buyer vs contracts administrator salary

Media buyers and contracts administrators have different pay scales, as shown below.

Media BuyerContracts Administrator
Average salary$74,390$52,876
Salary rangeBetween $56,000 And $98,000Between $35,000 And $78,000
Highest paying CityBurlington, VTWashington, DC
Highest paying stateVermontMaryland
Best paying companyBloombergNgam Advisors, L.P.
Best paying industryProfessionalFinance

Differences between media buyer and contracts administrator education

There are a few differences between a media buyer and a contracts administrator in terms of educational background:

Media BuyerContracts Administrator
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 61%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Media buyer vs contracts administrator demographics

Here are the differences between media buyers' and contracts administrators' demographics:

Media BuyerContracts Administrator
Average age4848
Gender ratioMale, 30.1% Female, 69.9%Male, 32.2% Female, 67.8%
Race ratioBlack or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%Black or African American, 9.2% Unknown, 4.4% Hispanic or Latino, 12.6% Asian, 7.7% White, 65.3% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between media buyer and contracts administrator duties and responsibilities

Media buyer example responsibilities.

  • Manage both PPC and display buys across a network of clients.
  • Manage day to day performance expectation of SEO, SEM, and outside vendors.
  • Manage the client's Youtube page and report monthly on all social media platforms.
  • Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
  • Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
  • Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
  • Show more

Contracts administrator example responsibilities.

  • Manage communication between both interviewees and candidates regarding interview logistics.
  • Coordinate requirements and interface with other division personnel to accomplish timely and cost effective procurement of assign commodities.
  • Optimize GPO department operating efficiency with cleanup, data analysis, and rebate reconciliation projects.
  • Ensure ERP data management for customer info and contract.
  • Mentor employees new to the duties and responsibilities of an SCA.
  • Utilize SQL queries, advance excel formulas, functions and project scheduling tools.
  • Show more

Media buyer vs contracts administrator skills

Common media buyer skills
  • Digital Marketing, 18%
  • Campaign Performance, 9%
  • Media Buying, 8%
  • Facebook, 7%
  • Google Analytics, 6%
  • Media Planning, 5%
Common contracts administrator skills
  • Contract Administration, 11%
  • Customer Service, 7%
  • Contract Management, 6%
  • Proposal Preparation, 5%
  • Purchase Orders, 5%
  • Contract Terms, 5%

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