Media buyer vs purchasing agent

Differences between media buyer and purchasing agent duties and responsibilities

Media buyer example responsibilities.

• Manage both PPC and display buys across a network of clients.
• Manage day to day performance expectation of SEO, SEM, and outside vendors.
• Manage the client's Youtube page and report monthly on all social media platforms.
• Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
• Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
• Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
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Purchasing agent example responsibilities.

• Reorganize MRO to manage inventory more efficiently.
• Utilize MaCola ERP system to process and manage purchase requisitions and purchase orders in coordination with manufacturing forecast.
• Process purchase orders from electronically generate RFQ'S.
• Develop programs with suppliers to ensure that commodities meet engineering and quality specifications while maintaining on-time delivery.
• Prepare purchase orders, RFP's and RFB's, advertise solicitations, review responses and approve contract acceptance.
• Send out RFQ's and award orders to the best fit and price vendor to ensure manufacturing meets critical due dates.
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