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The differences between media buyers and purchasing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media buyer and a purchasing assistant. Additionally, a media buyer has an average salary of $74,390, which is higher than the $38,331 average annual salary of a purchasing assistant.
The top three skills for a media buyer include digital marketing, campaign performance and media buying. The most important skills for a purchasing assistant are purchase orders, purchase requisitions, and customer service.
| Media Buyer | Purchasing Assistant | |
| Yearly salary | $74,390 | $38,331 |
| Hourly rate | $35.76 | $18.43 |
| Growth rate | 8% | -8% |
| Number of jobs | 20,884 | 8,415 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 49% |
| Average age | 48 | 48 |
| Years of experience | 6 | 6 |
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
A purchasing assistant is responsible for obtaining raw materials and goods for a business or company. They primarily function to assist purchasing managers or supervisors by keeping records, maintaining inventory, reviewing purchase orders, and monitoring shipments and deliveries. Furthermore, a purchasing assistant may perform administrative support tasks ranging from arranging appointments and managing schedules, answering calls and inquiries, reaching out to vendors and suppliers, producing reports, and coordinating with various departments to ensure the smooth flow of products within the company.
Media buyers and purchasing assistants have different pay scales, as shown below.
| Media Buyer | Purchasing Assistant | |
| Average salary | $74,390 | $38,331 |
| Salary range | Between $56,000 And $98,000 | Between $31,000 And $47,000 |
| Highest paying City | Burlington, VT | Baltimore, MD |
| Highest paying state | Vermont | Maryland |
| Best paying company | Bloomberg | University of California, Berkeley |
| Best paying industry | Professional | Technology |
There are a few differences between a media buyer and a purchasing assistant in terms of educational background:
| Media Buyer | Purchasing Assistant | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 49% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between media buyers' and purchasing assistants' demographics:
| Media Buyer | Purchasing Assistant | |
| Average age | 48 | 48 |
| Gender ratio | Male, 30.1% Female, 69.9% | Male, 22.8% Female, 77.2% |
| Race ratio | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% | Black or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.8% White, 65.5% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |