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Media buyer vs purchasing assistant

The differences between media buyers and purchasing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media buyer and a purchasing assistant. Additionally, a media buyer has an average salary of $74,390, which is higher than the $38,331 average annual salary of a purchasing assistant.

The top three skills for a media buyer include digital marketing, campaign performance and media buying. The most important skills for a purchasing assistant are purchase orders, purchase requisitions, and customer service.

Media buyer vs purchasing assistant overview

Media BuyerPurchasing Assistant
Yearly salary$74,390$38,331
Hourly rate$35.76$18.43
Growth rate8%-8%
Number of jobs20,8848,415
Job satisfaction4-
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 49%
Average age4848
Years of experience66

What does a media buyer do?

Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.

What does a purchasing assistant do?

A purchasing assistant is responsible for obtaining raw materials and goods for a business or company. They primarily function to assist purchasing managers or supervisors by keeping records, maintaining inventory, reviewing purchase orders, and monitoring shipments and deliveries. Furthermore, a purchasing assistant may perform administrative support tasks ranging from arranging appointments and managing schedules, answering calls and inquiries, reaching out to vendors and suppliers, producing reports, and coordinating with various departments to ensure the smooth flow of products within the company.

Media buyer vs purchasing assistant salary

Media buyers and purchasing assistants have different pay scales, as shown below.

Media BuyerPurchasing Assistant
Average salary$74,390$38,331
Salary rangeBetween $56,000 And $98,000Between $31,000 And $47,000
Highest paying CityBurlington, VTBaltimore, MD
Highest paying stateVermontMaryland
Best paying companyBloombergUniversity of California, Berkeley
Best paying industryProfessionalTechnology

Differences between media buyer and purchasing assistant education

There are a few differences between a media buyer and a purchasing assistant in terms of educational background:

Media BuyerPurchasing Assistant
Most common degreeBachelor's Degree, 87%Bachelor's Degree, 49%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Media buyer vs purchasing assistant demographics

Here are the differences between media buyers' and purchasing assistants' demographics:

Media BuyerPurchasing Assistant
Average age4848
Gender ratioMale, 30.1% Female, 69.9%Male, 22.8% Female, 77.2%
Race ratioBlack or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%Black or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.8% White, 65.5% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between media buyer and purchasing assistant duties and responsibilities

Media buyer example responsibilities.

  • Manage both PPC and display buys across a network of clients.
  • Manage day to day performance expectation of SEO, SEM, and outside vendors.
  • Manage the client's Youtube page and report monthly on all social media platforms.
  • Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
  • Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
  • Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.
  • Show more

Purchasing assistant example responsibilities.

  • Manage RFP process and play a key role in minimizing the cost of printing.
  • Schedule and manage new product trials, liaise with vendors, surgeons and specialty coordinators.
  • Manage activities of purchasing, production planning and scheduling, inventory management, warehousing and logistics.
  • Master point of service (POS) computer system for automate order taking.
  • Input of purchase orders into ERP system, order acknowledgments, follow-up, and expedition of orders.
  • Prepare purchase orders using MRP, inspect incoming shipments for quality, and attend press checks for production approval.
  • Show more

Media buyer vs purchasing assistant skills

Common media buyer skills
  • Digital Marketing, 18%
  • Campaign Performance, 9%
  • Media Buying, 8%
  • Facebook, 7%
  • Google Analytics, 6%
  • Media Planning, 5%
Common purchasing assistant skills
  • Purchase Orders, 30%
  • Purchase Requisitions, 18%
  • Customer Service, 11%
  • Data Entry, 8%
  • Logistics, 3%
  • POS, 2%

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