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Media director vs assistant director, communications

The differences between media directors and assistant directors, communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media director, becoming an assistant director, communications takes usually requires 4-6 years. Additionally, a media director has an average salary of $112,564, which is higher than the $54,965 average annual salary of an assistant director, communications.

The top three skills for a media director include digital marketing, video production and media planning. The most important skills for an assistant director, communications are customer service, property management, and professional development.

Media director vs assistant director, communications overview

Media DirectorAssistant Director, Communications
Yearly salary$112,564$54,965
Hourly rate$54.12$26.43
Growth rate8%3%
Number of jobs22,51136,340
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Average age4248
Years of experience46

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

What does an assistant director, communications do?

An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

Media director vs assistant director, communications salary

Media directors and assistant directors, communications have different pay scales, as shown below.

Media DirectorAssistant Director, Communications
Average salary$112,564$54,965
Salary rangeBetween $73,000 And $172,000Between $30,000 And $100,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateNevadaConnecticut
Best paying companyGooglePace University
Best paying industryProfessionalGovernment

Differences between media director and assistant director, communications education

There are a few differences between a media director and an assistant director, communications in terms of educational background:

Media DirectorAssistant Director, Communications
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityUniversity of Southern California

Media director vs assistant director, communications demographics

Here are the differences between media directors' and assistant directors, communications' demographics:

Media DirectorAssistant Director, Communications
Average age4248
Gender ratioMale, 62.0% Female, 38.0%Male, 34.1% Female, 65.9%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between media director and assistant director, communications duties and responsibilities

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Assistant director, communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Increase Facebook followers from 100,000 to 300,000 by identifying and engaging supporters.
  • Engineer a statewide network of local Facebook groups that enable the campaign to easily communicate with supporters across the state.
  • Create and update an eye-catching, interactive Instagram account in order to keepall families aware of all camp activities and events.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Develop best-in-class trade show presence that always generate positive ROI, in addition.
  • Show more

Media director vs assistant director, communications skills

Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%
Common assistant director, communications skills
  • Customer Service, 13%
  • Property Management, 7%
  • Professional Development, 7%
  • Alumni, 6%
  • Photoshop, 5%
  • Graphic Design, 5%

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