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Media director vs community relations director

The differences between media directors and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media director and a community relations director. Additionally, a media director has an average salary of $112,564, which is higher than the $96,788 average annual salary of a community relations director.

The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a community relations director are community relations, community events, and memory care.

Media director vs community relations director overview

Media DirectorCommunity Relations Director
Yearly salary$112,564$96,788
Hourly rate$54.12$46.53
Growth rate8%8%
Number of jobs22,51133,569
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Media director vs community relations director salary

Media directors and community relations directors have different pay scales, as shown below.

Media DirectorCommunity Relations Director
Average salary$112,564$96,788
Salary rangeBetween $73,000 And $172,000Between $61,000 And $152,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateNevadaNew York
Best paying companyGoogleZoho
Best paying industryProfessionalManufacturing

Differences between media director and community relations director education

There are a few differences between a media director and a community relations director in terms of educational background:

Media DirectorCommunity Relations Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Media director vs community relations director demographics

Here are the differences between media directors' and community relations directors' demographics:

Media DirectorCommunity Relations Director
Average age4242
Gender ratioMale, 62.0% Female, 38.0%Male, 25.8% Female, 74.2%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media director and community relations director duties and responsibilities

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Media director vs community relations director skills

Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%
Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%

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