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Media director vs director of client relations

The differences between media directors and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media director and a director of client relations. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $112,564 average annual salary of a media director.

The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a director of client relations are project management, client issues, and healthcare.

Media director vs director of client relations overview

Media DirectorDirector Of Client Relations
Yearly salary$112,564$116,480
Hourly rate$54.12$56.00
Growth rate8%8%
Number of jobs22,51163,226
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 74%
Average age4242
Years of experience44

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

Media director vs director of client relations salary

Media directors and directors of client relations have different pay scales, as shown below.

Media DirectorDirector Of Client Relations
Average salary$112,564$116,480
Salary rangeBetween $73,000 And $172,000Between $82,000 And $163,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaWashington
Best paying companyGoogleCambridge Associates
Best paying industryProfessionalTechnology

Differences between media director and director of client relations education

There are a few differences between a media director and a director of client relations in terms of educational background:

Media DirectorDirector Of Client Relations
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Media director vs director of client relations demographics

Here are the differences between media directors' and directors of client relations' demographics:

Media DirectorDirector Of Client Relations
Average age4242
Gender ratioMale, 62.0% Female, 38.0%Male, 45.2% Female, 54.8%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between media director and director of client relations duties and responsibilities

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Director of client relations example responsibilities.

  • Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
  • Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
  • Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
  • Join sales team to help with SaaS transformation.
  • Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
  • Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.
  • Show more

Media director vs director of client relations skills

Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%
Common director of client relations skills
  • Project Management, 9%
  • Client Issues, 7%
  • Healthcare, 6%
  • Account Management, 5%
  • Business Development, 5%
  • Client Relations, 4%

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