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The differences between media directors and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media director and a public relations manager. Additionally, a media director has an average salary of $112,564, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Media Director | Public Relations Manager | |
| Yearly salary | $112,564 | $91,426 |
| Hourly rate | $54.12 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,511 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Media directors and public relations managers have different pay scales, as shown below.
| Media Director | Public Relations Manager | |
| Average salary | $112,564 | $91,426 |
| Salary range | Between $73,000 And $172,000 | Between $64,000 And $128,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | ||
| Best paying industry | Professional | Technology |
There are a few differences between a media director and a public relations manager in terms of educational background:
| Media Director | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between media directors' and public relations managers' demographics:
| Media Director | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 62.0% Female, 38.0% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |