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The differences between media directors and publication directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media director and a publication director. Additionally, a media director has an average salary of $112,564, which is higher than the $87,824 average annual salary of a publication director.
The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a publication director are website content, press releases, and government agencies.
| Media Director | Publication Director | |
| Yearly salary | $112,564 | $87,824 |
| Hourly rate | $54.12 | $42.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,511 | 14,660 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
A publication director spearheads and oversees the operations of publishing establishments, ensuring efficiency and smooth workflow. They have the authority to make publication decisions, set goals, establish guidelines and timelines, delegate tasks and resources among teams, and develop strategies to optimize operations. They also monitor the workflow and the performance of the workforce, addressing issues and concerns if any arise. Moreover, a publication director leads and encourages staff to reach goals, all while implementing the company's policies and regulations, developing new ones as needed.
Media directors and publication directors have different pay scales, as shown below.
| Media Director | Publication Director | |
| Average salary | $112,564 | $87,824 |
| Salary range | Between $73,000 And $172,000 | Between $49,000 And $154,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Nevada | Delaware |
| Best paying company | Biogen | |
| Best paying industry | Professional | Media |
There are a few differences between a media director and a publication director in terms of educational background:
| Media Director | Publication Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Massachusetts Institute of Technology |
Here are the differences between media directors' and publication directors' demographics:
| Media Director | Publication Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 62.0% Female, 38.0% | Male, 44.8% Female, 55.2% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |