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Public affairs assistant vs media consultant

The differences between public affairs assistants and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public affairs assistant and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $50,453 average annual salary of a public affairs assistant.

The top three skills for a public affairs assistant include data entry, public affairs and press releases. The most important skills for a media consultant are website development, facebook, and twitter.

Public affairs assistant vs media consultant overview

Public Affairs AssistantMedia Consultant
Yearly salary$50,453$53,443
Hourly rate$24.26$25.69
Growth rate8%8%
Number of jobs16,95528,768
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a public affairs assistant do?

Public Affairs Assistants can enjoy a salary of around $44K per year and requires a bachelor's degree in either marketing, journalism, public relations, or communications, as well as work experience in public affairs or related positions. Skill-wise, one must have experience in drafting press release materials, coordinating press meets and other events, applying knowledge of marketing and advertising strategies, and understanding social media to be successful. This position will mandate the provision of public relations departmental support through filing, copying, answering the phone, assembly of press kits, customer surveys, and social media content to customers, and conducting media research.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Public affairs assistant vs media consultant salary

Public affairs assistants and media consultants have different pay scales, as shown below.

Public Affairs AssistantMedia Consultant
Average salary$50,453$53,443
Salary rangeBetween $27,000 And $91,000Between $32,000 And $89,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateWashingtonWashington
Best paying companyHunton & Williams LLPiHeartMedia
Best paying industry--

Differences between public affairs assistant and media consultant education

There are a few differences between a public affairs assistant and a media consultant in terms of educational background:

Public Affairs AssistantMedia Consultant
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Public affairs assistant vs media consultant demographics

Here are the differences between public affairs assistants' and media consultants' demographics:

Public Affairs AssistantMedia Consultant
Average age4242
Gender ratioMale, 31.7% Female, 68.3%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public affairs assistant and media consultant duties and responsibilities

Public affairs assistant example responsibilities.

  • Manage alumni database, and communication with other departments and alumni.
  • Work on the park's social media platforms including Facebook.
  • Provide copywriting ideas for ads, as well as, edit all agency-written communications.
  • Assist in the development, creation, and maintenance of the U.S. Embassy's website, Facebook and YouTube pages.
  • Develop, and maintain @ america intranet SharePoint website.
  • Establish a development account to support multicultural scholarship opportunities for students.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Public affairs assistant vs media consultant skills

Common public affairs assistant skills
  • Data Entry, 14%
  • Public Affairs, 14%
  • Press Releases, 12%
  • Event Planning, 5%
  • FDA, 4%
  • Administrative Tasks, 3%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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