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Public affairs assistant vs media coordinator

The differences between public affairs assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public affairs assistant and a media coordinator. Additionally, a public affairs assistant has an average salary of $50,453, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a public affairs assistant include data entry, public affairs and press releases. The most important skills for a media coordinator are facebook, instagram, and twitter.

Public affairs assistant vs media coordinator overview

Public Affairs AssistantMedia Coordinator
Yearly salary$50,453$47,471
Hourly rate$24.26$22.82
Growth rate8%8%
Number of jobs16,95535,285
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a public affairs assistant do?

Public Affairs Assistants can enjoy a salary of around $44K per year and requires a bachelor's degree in either marketing, journalism, public relations, or communications, as well as work experience in public affairs or related positions. Skill-wise, one must have experience in drafting press release materials, coordinating press meets and other events, applying knowledge of marketing and advertising strategies, and understanding social media to be successful. This position will mandate the provision of public relations departmental support through filing, copying, answering the phone, assembly of press kits, customer surveys, and social media content to customers, and conducting media research.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Public affairs assistant vs media coordinator salary

Public affairs assistants and media coordinators have different pay scales, as shown below.

Public Affairs AssistantMedia Coordinator
Average salary$50,453$47,471
Salary rangeBetween $27,000 And $91,000Between $34,000 And $64,000
Highest paying CityWashington, DCUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyHunton & Williams LLPThe Joffrey Ballet
Best paying industry-Manufacturing

Differences between public affairs assistant and media coordinator education

There are a few differences between a public affairs assistant and a media coordinator in terms of educational background:

Public Affairs AssistantMedia Coordinator
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Public affairs assistant vs media coordinator demographics

Here are the differences between public affairs assistants' and media coordinators' demographics:

Public Affairs AssistantMedia Coordinator
Average age4242
Gender ratioMale, 31.7% Female, 68.3%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public affairs assistant and media coordinator duties and responsibilities

Public affairs assistant example responsibilities.

  • Manage alumni database, and communication with other departments and alumni.
  • Work on the park's social media platforms including Facebook.
  • Provide copywriting ideas for ads, as well as, edit all agency-written communications.
  • Assist in the development, creation, and maintenance of the U.S. Embassy's website, Facebook and YouTube pages.
  • Develop, and maintain @ america intranet SharePoint website.
  • Establish a development account to support multicultural scholarship opportunities for students.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Public affairs assistant vs media coordinator skills

Common public affairs assistant skills
  • Data Entry, 14%
  • Public Affairs, 14%
  • Press Releases, 12%
  • Event Planning, 5%
  • FDA, 4%
  • Administrative Tasks, 3%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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