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Public affairs assistant vs media specialist

The differences between public affairs assistants and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public affairs assistant and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $50,453 average annual salary of a public affairs assistant.

The top three skills for a public affairs assistant include data entry, public affairs and press releases. The most important skills for a media specialist are digital marketing, video production, and customer service.

Public affairs assistant vs media specialist overview

Public Affairs AssistantMedia Specialist
Yearly salary$50,453$50,832
Hourly rate$24.26$24.44
Growth rate8%8%
Number of jobs16,95539,401
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a public affairs assistant do?

Public Affairs Assistants can enjoy a salary of around $44K per year and requires a bachelor's degree in either marketing, journalism, public relations, or communications, as well as work experience in public affairs or related positions. Skill-wise, one must have experience in drafting press release materials, coordinating press meets and other events, applying knowledge of marketing and advertising strategies, and understanding social media to be successful. This position will mandate the provision of public relations departmental support through filing, copying, answering the phone, assembly of press kits, customer surveys, and social media content to customers, and conducting media research.

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Public affairs assistant vs media specialist salary

Public affairs assistants and media specialists have different pay scales, as shown below.

Public Affairs AssistantMedia Specialist
Average salary$50,453$50,832
Salary rangeBetween $27,000 And $91,000Between $35,000 And $73,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyHunton & Williams LLPBP America Inc
Best paying industry-Professional

Differences between public affairs assistant and media specialist education

There are a few differences between a public affairs assistant and a media specialist in terms of educational background:

Public Affairs AssistantMedia Specialist
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Public affairs assistant vs media specialist demographics

Here are the differences between public affairs assistants' and media specialists' demographics:

Public Affairs AssistantMedia Specialist
Average age4242
Gender ratioMale, 31.7% Female, 68.3%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public affairs assistant and media specialist duties and responsibilities

Public affairs assistant example responsibilities.

  • Manage alumni database, and communication with other departments and alumni.
  • Work on the park's social media platforms including Facebook.
  • Provide copywriting ideas for ads, as well as, edit all agency-written communications.
  • Assist in the development, creation, and maintenance of the U.S. Embassy's website, Facebook and YouTube pages.
  • Develop, and maintain @ america intranet SharePoint website.
  • Establish a development account to support multicultural scholarship opportunities for students.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Public affairs assistant vs media specialist skills

Common public affairs assistant skills
  • Data Entry, 14%
  • Public Affairs, 14%
  • Press Releases, 12%
  • Event Planning, 5%
  • FDA, 4%
  • Administrative Tasks, 3%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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