Publication director vs campaign manager

The differences between publication directors and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publication director and a campaign manager. Additionally, a publication director has an average salary of $87,824, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a publication director include website content, press releases and government agencies. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Publication director vs campaign manager overview

	Publication Director	Campaign Manager
Yearly salary	$87,824	$78,890
Hourly rate	$42.22	$37.93
Growth rate	8%	8%
Number of jobs	14,660	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a publication director do?

A publication director spearheads and oversees the operations of publishing establishments, ensuring efficiency and smooth workflow. They have the authority to make publication decisions, set goals, establish guidelines and timelines, delegate tasks and resources among teams, and develop strategies to optimize operations. They also monitor the workflow and the performance of the workforce, addressing issues and concerns if any arise. Moreover, a publication director leads and encourages staff to reach goals, all while implementing the company's policies and regulations, developing new ones as needed.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Publication director vs campaign manager salary

Publication directors and campaign managers have different pay scales, as shown below.

	Publication Director	Campaign Manager
Average salary	$87,824	$78,890
Salary range	Between $49,000 And $154,000	Between $56,000 And $109,000
Highest paying City	Carson City, NV	Boston, MA
Highest paying state	Delaware	Nevada
Best paying company	Biogen	Apple
Best paying industry	Media	Technology

Differences between publication director and campaign manager education

There are a few differences between a publication director and a campaign manager in terms of educational background:

	Publication Director	Campaign Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Massachusetts Institute of Technology	Stanford University

Publication director vs campaign manager demographics

Here are the differences between publication directors' and campaign managers' demographics:

	Publication Director	Campaign Manager
Average age	42	42
Gender ratio	Male, 44.8% Female, 55.2%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between publication director and campaign manager duties and responsibilities

Publication director example responsibilities.

Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
Promote expansion of Medicaid coverage at the federal and state level.
Create & maintain SEAPOWER Facebook page, where all online articles are place, driving page views back to the website.
Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
Draft pleadings and serve subpoenas.
Complete all investigative reports including incident reports, subpoenas, arrest warrants, and witness statements.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Publication director vs campaign manager skills

Common publication director skills

Website Content, 12%
Press Releases, 11%
Government Agencies, 9%
Public Policy Issues, 6%
Government Relations, 5%
Pr Campaigns, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Publication Director
Publication Director vs Campaign Manager

Updated January 8, 2025

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