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Publication director vs director of marketing and public relations

The differences between publication directors and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publication director and a director of marketing and public relations. Additionally, a publication director has an average salary of $87,824, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a publication director include website content, press releases and government agencies. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Publication director vs director of marketing and public relations overview

Publication DirectorDirector Of Marketing And Public Relations
Yearly salary$87,824$86,626
Hourly rate$42.22$41.65
Growth rate8%8%
Number of jobs14,66094,651
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a publication director do?

A publication director spearheads and oversees the operations of publishing establishments, ensuring efficiency and smooth workflow. They have the authority to make publication decisions, set goals, establish guidelines and timelines, delegate tasks and resources among teams, and develop strategies to optimize operations. They also monitor the workflow and the performance of the workforce, addressing issues and concerns if any arise. Moreover, a publication director leads and encourages staff to reach goals, all while implementing the company's policies and regulations, developing new ones as needed.

What does a director of marketing and public relations do?

A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.

Publication director vs director of marketing and public relations salary

Publication directors and directors of marketing and public relations have different pay scales, as shown below.

Publication DirectorDirector Of Marketing And Public Relations
Average salary$87,824$86,626
Salary rangeBetween $49,000 And $154,000Between $58,000 And $129,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateDelawareCalifornia
Best paying companyBiogenControl4
Best paying industryMediaHealth Care

Differences between publication director and director of marketing and public relations education

There are a few differences between a publication director and a director of marketing and public relations in terms of educational background:

Publication DirectorDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyUniversity of Pennsylvania

Publication director vs director of marketing and public relations demographics

Here are the differences between publication directors' and directors of marketing and public relations' demographics:

Publication DirectorDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 44.8% Female, 55.2%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between publication director and director of marketing and public relations duties and responsibilities

Publication director example responsibilities.

  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Promote expansion of Medicaid coverage at the federal and state level.
  • Create & maintain SEAPOWER Facebook page, where all online articles are place, driving page views back to the website.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Draft pleadings and serve subpoenas.
  • Complete all investigative reports including incident reports, subpoenas, arrest warrants, and witness statements.
  • Show more

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Publication director vs director of marketing and public relations skills

Common publication director skills
  • Website Content, 12%
  • Press Releases, 11%
  • Government Agencies, 9%
  • Public Policy Issues, 6%
  • Government Relations, 5%
  • Pr Campaigns, 4%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

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