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Publication director vs vice president of public relations

The differences between publication directors and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publication director and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $87,824 average annual salary of a publication director.

The top three skills for a publication director include website content, press releases and government agencies. The most important skills for a vice president of public relations are press releases, external communications, and business development.

Publication director vs vice president of public relations overview

Publication DirectorVice President Of Public Relations
Yearly salary$87,824$143,172
Hourly rate$42.22$68.83
Growth rate8%8%
Number of jobs14,66055,300
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 84%
Average age4242
Years of experience44

What does a publication director do?

A publication director spearheads and oversees the operations of publishing establishments, ensuring efficiency and smooth workflow. They have the authority to make publication decisions, set goals, establish guidelines and timelines, delegate tasks and resources among teams, and develop strategies to optimize operations. They also monitor the workflow and the performance of the workforce, addressing issues and concerns if any arise. Moreover, a publication director leads and encourages staff to reach goals, all while implementing the company's policies and regulations, developing new ones as needed.

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

Publication director vs vice president of public relations salary

Publication directors and vice presidents of public relations have different pay scales, as shown below.

Publication DirectorVice President Of Public Relations
Average salary$87,824$143,172
Salary rangeBetween $49,000 And $154,000Between $88,000 And $232,000
Highest paying CityCarson City, NVLas Vegas, NV
Highest paying stateDelawareNevada
Best paying companyBiogenWe Communications
Best paying industryMediaHealth Care

Differences between publication director and vice president of public relations education

There are a few differences between a publication director and a vice president of public relations in terms of educational background:

Publication DirectorVice President Of Public Relations
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 84%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyNorthwestern University

Publication director vs vice president of public relations demographics

Here are the differences between publication directors' and vice presidents of public relations' demographics:

Publication DirectorVice President Of Public Relations
Average age4242
Gender ratioMale, 44.8% Female, 55.2%Male, 38.3% Female, 61.7%
Race ratioBlack or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between publication director and vice president of public relations duties and responsibilities

Publication director example responsibilities.

  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Promote expansion of Medicaid coverage at the federal and state level.
  • Create & maintain SEAPOWER Facebook page, where all online articles are place, driving page views back to the website.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Draft pleadings and serve subpoenas.
  • Complete all investigative reports including incident reports, subpoenas, arrest warrants, and witness statements.
  • Show more

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Publication director vs vice president of public relations skills

Common publication director skills
  • Website Content, 12%
  • Press Releases, 11%
  • Government Agencies, 9%
  • Public Policy Issues, 6%
  • Government Relations, 5%
  • Pr Campaigns, 4%
Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%

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